Ferrari has never exactly avoided controversy, yet its upcoming all-electric Luce sounds like it may test even the brand’s famously loyal audience. The man shaping it, Jony Ive, openly admits he feels the weight of the moment. Speaking about the reveal, he said he is “anxious” about presenting the car to the world, clarifying that it is “not concern over the design itself” but rather the gravity of what this launch represents for Ferrari.

This is not just another product cycle. The Luce marks the company’s first full EV, and it debuts in May ahead of a planned 2028 launch.

Exterior

Ferrari describes the Luce as pursuing a singular, radical direction, and the exterior appears to reflect that ambition. Ive has called it “still clearly a Ferrari,” while also describing it as “a different manifestation based on some of the beliefs around simplicity and the inherent beauty of something.” That phrasing suggests a deliberate shift rather than a cautious evolution.

Ferrari Luce EV Spy Photo (8) — **Ferrari Luce – Spy Photo**

The project has also involved Marc Newson, brought in by Ferrari to help shape the Luce. The exterior has been penned by LoveFrom, the design house founded by Ive and Newson, creating what is described as less of a routine Ferrari exercise and more of a collision between Maranello and Silicon Valley minimalism.

Prototypes undergoing winter testing in northern Sweden reveal a heavily disguised vehicle, wrapped in makeshift panels from top to bottom. The camouflage makes it difficult to interpret specific details beyond general proportions and size, although photographers noted what appears to be a set of four handles positioned just under the B-column, potentially indicating suicide-style rear doors that open toward the front, similar to the Purosangue. That detail has not been officially confirmed.

Interior

Official images of the interior have already been released, including the dashboard. It represents a departure from other modern Ferraris. Ive and Newson say the entire car has “consistency and a singularity” about it. Ive also emphasized that there is “no disconnection” between exterior and interior, explaining that both were designed simultaneously rather than by separate departments, an approach he believes results in a more cohesive package.

Other Specifications

Ferrari has indicated the Luce will be a four-door, four-seat GT with a ride height similar to the Purosangue. It is expected to feature a 1000hp four-motor powertrain. Ive has suggested the car will be “big” in its proportions and just as radical on the outside as it is within.

Conclusion

The Luce will be unveiled in May, at which point Ferrari’s first EV will step fully into view. Whether the reactions match Ive’s nervous anticipation remains to be seen, but the company is clearly positioning this as a defining moment rather than a cautious experiment.